EPM Internet Marketing Program
Scientific approach to ensure results
Customized to your practice
Applying scientific marketing, we provide a custom website that markets your practice and its services and that will help sell people coming to your site on your practice. We provide an Internet marketing program tailor-made to you. The program takes into account your practice services and focus, the area it is located in and marketing you are doing currently. The program consists of some or all of the below steps.
Isolation of Your Strengths & Hot buttons: We isolate your practice strengths from your viewpoint as well as your patients. We find what has caused your patients to come to you and what are their hot buttons.*
Analysis of Marketing: We analyze your marketing potential: what can be marketed, to whom; what has been successful and what hasn't.
Custom Website: We customize your existing website so that it will work as an effective marketing vehicle for your practice.
OR we make a new website — custom for you. No templates, individualized for your practice with a high standard of aesthetics and layout design.
In your website, we use hot buttons we have found that are particular to your practice as well as ones that we have found historically (through marketing many dentists) cause your public to be interested in a dentist and want to act.
The site is very content rich with from 20-30 pages depending on your practice, and has pages that market your different services.
Internet Ads: We develop ad campaigns based on the strengths of your practice and what services you want to market. We place you in consumer directories and review sites.
Search Engine Optimization: We offer search engine optimization (SEO) as an optional choice as it is an ongoing and variable process due to other sites constantly jockeying to be high on the results that can take months to take effect. When building your site, we program it so that it the basic SEO steps are done that are needed in a site.
Read more about search engine optimization.
Additional Internet Marketing: The Internet provides many different outlets for marketing. This includes various directories, places to place articles, collect reviews and other sites that you can market on. We put together a package tailored to your practice to further market your services.
Making the Campaign Work: We work with your internet campaigns for several weeks, tweaking ads, other marketing and your website until we are getting not only a good amount of people clicking on your website, but also that are converting to new patients in.
Name Recognition: Marketing is a process of getting out the message about a company and its services. The more you repeat your message the more people are likely to remember you. As an optional service, we can do a direct mail campaign to create more name recognition (and more new patients in) so that when people come to your website they have some recognition and familiarity with your practice.
Patient Activation: It is a known fact that communications to your database is invaluable in terms of creating revenue. We find what your patients are interested as additional services and market that to them, as well as introducing your new website, encouraging them to send in their friends and family and to themselves get back in to see you.
Tracking Results: We set up metrics for measuring the results of the campaigns and train your receptionist on getting the data needed.
Campaign Maintenance & Review: We can either do a turnover of the campaign maintenance to a member of your staff; or for a small fee we will do maintenance and monthly reviews of your campaign.
* Hot buttons: phrases that get people to respond to your marketing, e.g. in headlines
Copyright © 2008 Effective Practice Marketing, All Rights Reserved